Entertainment-Education (Routledge Communication Series)

Singhal, Arvind

ISBN 10: 0805833501 / ISBN 13: 9780805833508

Published by Routledge, 1999

The book is used, Pages are clean and may have a minor mark or two, spine and binding tight, cover with minor wear, name clipped 1rst page, light crinkle to cover edgeI ship Worldwide from Puerto Rico, USA.Listing Includes Books Image . Please email me if you need to see more pictures! The orders are processed promptly, carefully packaged and shipped within 1 day of purchase. PLEASE NOTE! if you need the book quickly, please Purchase Priority Shipping. Media will not show updates in mail confirmation till reaches continental U.S. Seller Inventory # 031311

Synopsis:

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

About the Author: Authored by Singhal, Arvind; Rogers, Everett

Bibliographic Details

Title: Entertainment-Education (Routledge ...
Publisher: Routledge
Publication Date: 1999
Binding: paperback
Condition: Good
Dust Jacket Condition: no dustcover