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Bibliographic Details

Title: Entertainment Management : Towards Best Practice
Publisher: CAB International
Publication Date: 2014
Language: English
ISBN 10: 1780640226
ISBN 13: 9781780640228
Binding: Hardcover
Condition: good

About this title

Synopsis

Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends.

About the Authors

Stuart Moss

Ben Walmsley

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