Entertainment Science. Data Analytics and Practical Theory for Movies, Games, Books, and Music.

Hennig-Thurau, Thorsten u. Mark B. Houston

Language: English

Published by Cham, Springer, 2019

  • Softcover
  • Used
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Seller: antiquariat peter petrej - Bibliopolium AG, Zürich, ZH, Switzerlandantiquariat peter petrej - Bibliopolium AG

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Gr.8°, XXIV, 865 S., Kart., Kopf min. gedrückt, sonst tadellos. EA. - «The entertainment industry has long been dominated by legendary screenwriter William Goldman?s ?Nobody-Knows-Anything? mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage ? the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney?s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to ?Nobody-Knows? decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.» 2100 gr. Schlagworte: Soziologie, Wirtschaft - allgemein, Kulturgeschichte.…

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Bibliographic details

Title
Entertainment Science. Data Analytics and Practical Theory for Movies, Games, Books, and Music.
Author
Hennig-Thurau, Thorsten u. Mark B. Houston
Publisher
Cham, Springer
Publication year
2019
Binding
Soft cover
Language
English
Item weight
2,100 grams
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antiquariat peter petrej - Bibliopolium AG

Zürich, ZH, Switzerland

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Das Antiquariat existiert seit 1993 und ist auf folgende Gebiete spezialisiert. Architektur, Bibliophile Bücher, Buchwesen, Erotica, Erstausgaben der Literatur, Geschichte, Illustr. Bücher, Judaica, Kinderbücher, Kunst, Erotica, Photographie, Psychologie, Philosophie, Signierte Bücher, Totentanz, Typographie Wir geben in unregelmässigen Abständen Printkataloge heraus. Seit 2003 versenden wir zweiwöchentlich einen newsletter mit den Neueingängen (nach Gebieten geordnet), den Sie gerne abonnieren können. Unseren Bestand nach Gebieten gelistet finden Sie unter: www.buch-antiquariat.ch Grundsätzlich kaufen wir gerne seltene Bücher und ganze Bibliotheken an. Ausserdem sind wir immer an Grafiken, Gemälden, Plakaten und Orig.-Photos interessiert. Mitglied der «Vereinigung der Buchantiquare u. Kupferstichhändler in der Schweiz», VEBUKU, und Mitglied von «The international League of antiquarian booksellers», ILAB Wir freuen uns auf Ihren Besuch. Freundlichen Gruss aus Zürich Peter Petrej The antiquarian bookstore was founded 1993 and is specialised in: architecture, art, bibliology, bibliophile books, children¿s books, erotica, first editions, history, illustrated books, judaism, photography, philosophy, psychology, signed books, dance of death, typography. ---------------------------------------------------------------------------- NEWSLETTER: Alle 3 Wochen versenden wir einen Newsletter mit den nach Gebieten geordneten Neuerwerbungen. Hier können Sie diesen abonnieren: http://www.buch-antiquariat.ch/nm.cfm We send newsletters with the new entrances all 3 weeks. You can subscribe to it over our site. And the whole stock, you can see on: www. buch-antiquariat.ch BUCHBESTAND / Stock: http://www.buch-antiquariat.ch/de/debuchbestand/ NEUEINGÄNGE / New entrances http://www.buch-antiquariat.ch/de/deT28/ Wir freuen uns auf Ihren Besuch im Antiquariat. We are happy to see you in our shop Mit freundlichen Grüssen / Best regards Peter Petrej ---------------------------…

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Antiquariat Peter Petrej - Bibliopolium AG

Sonneggstrasse 29
Zürich, ZH Switzerland 8006

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