The Entrepreneur Roller Coaster: Why Now Is the Time to #Join the Ride

66 PERCENT OF SMALL BUSINESSES FAIL—AND IT’S NOT FOR THE REASONS YOU THINK*.

This book is designed for those new (or early stage) to entrepreneurship or those who have watched from afar and have wanted/wished to join in, but the fear of the unknown has kept them stupefied and in paralysis.

This book will detail the worst (which is not so scary after all) and the best (which is absolutely thrilling) of being in business for yourself and give you the essential skills to be successful (preventing the 66% death rate).

The focus of the book is on the emotional journey one takes when they step onto the wild ride of entrepreneurship. It’s meant to warn (forthcoming fears, doubts and self-defeating conditioning of past/upbringing), inoculate (from the naysayers, dream stealers and pains of rejection and failure) and guide them (building those undeveloped skills of independence, self-motivation and self-accountability) safely past the landmines that blow up (cause failure) of 66% of all new businesses.

For the past two decades, Darren has been a business leader in the success and human achievement industry. Today he is the visionary force behind SUCCESS magazine as its Publisher and Founding Editor.

Darren also mentors many of today’s highperforming CEOs, advises large corporations, and sits on the board of several companies and nonprofit organizations.

He is a New York Times best-selling author, media contributor, and highly sought-after keynote speaker. Darren’s mission for this book and supporting resources is to “onboard” and empower 10 million new entrepreneurs globally.