Entrepreneurial Challenges in the 21st Century : Creating Stakeholder Value Co-Creation
Kaufmann, Hans Ruediger (EDT); Shams, S. M. Riad (EDT)
ISBN 10: 1137479744 ISBN 13: 9781137479747
Published by Palgrave Macmillan, 2015
New
Hardcover
From
GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since April 6, 2009
This specific item is no longer available.
About this Item
Description:
Seller Inventory # 24163937-n
Synopsis:
Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation potentials for stakeholder value co-creation, and structures the entrepreneurial co-creation concept to reinforce co-creation.
About the Author:
Hans Ruediger Kaufmann is Professor of Marketing at the University of Nicosia, Cyprus, and Visiting Professor at the International Business School, Vilnius University, Lithuania. He was previously President of CIRCLE and is currently Vice-President of EMBRI and a board member of the AMA Global Marketing SIG. He is member of the editorial board of various journals and an Associate Editor of the WREMSD.
Riad Shams is Associate Fellow at the EuroMed Academy of Business, Cyprus. Currently, he is pursuing his sponsored PhD at the University of Newcastle, Australia. His research focuses on entrepreneurship, value co-creation, relationship marketing, corporate reputation, image and brand positioning. He has an emerging publication record, with papers in top-tier journals and conferences.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Entrepreneurial Challenges in the 21st ...
Publisher: Palgrave Macmillan
Publication Date: 2015
Binding: Hardcover
Condition: New