Entrepreneurial Essentials

A book about implementing refreshing business strategies in the marketplace including:
- Strategies every successful leader must know.
- Sales Management Tactics for the goal-oriented executive.
- Executive Leadership.
- Effective Marketing and Branding techniques
- Design, Innovation, and the Luxury Domain.
- What you don't know could hurt your business.
- Additional thoughts about post-recession marketing
- Effective political campaign strategies by utilizing marketing techniques along with the personal brand

James, multilingual and multicultural is a longstanding sales management strategist, customer service and luxury lifestyle marketing practitioner, and adviser based in Montreal. He is a graduate of McGill and Cornell University respectively.

James has lived and conducted business in 3 countries, as well as founded several companies including a successful yacht brokerage firm in the Mediterranean region despite obstacles in a challenging social environment. He has also been involved in diverse industries including financial services, leisure maritime, hospitality, CE, CPG, and the luxury domain.

Amongst his achievements: brought an international mindset and creative marketing skills to the yachting industry, implemented Best Practices to financial services sales teams and successfully established a new CE brand presence from the ground-up in a local market, and in a timely manner, for a high-end wireless European manufacturer.

James is recognized as a prolific writer, creative problem solver, a mentor, coach, teaching instructor, as well as a speaker.