The Entrepreneurial Mindset Advantage: The Hidden Logic That Unleashes Human Potential

Sometimes a subtle shift in perspective can make a big difference in our lives.

Countless books have been written about the exploits of iconic entrepreneurs like Steve Jobs, Jeff Bezos, and Elon Musk. Yet when we look beyond the headlines and the hype to explore the mindset of everyday entrepreneurs, a hidden logic begins to emerge—one that can empower ordinary people to accomplish extraordinary things. 

In this groundbreaking book, internationally acclaimed author and entrepreneurial mindset expert Gary G. Schoeniger combines insights gleaned from hundreds of everyday entrepreneurs with cutting-edge research to create a practical how-to guide that not only shows us how to be more innovative and entrepreneurial in our own lives but also how to unlock the untapped entrepreneurial potential in others. Drawing from real-world stories this book shows us how to:  
 

• Recognize how our mindset can hinder or enhance our ability to adapt and thrive in today's rapidly changing world 
• Demystify the entrepreneurial mindset as a framework for thinking that anyone can embrace 
• Master a five-step method for identifying, evaluating, and actualizing the opportunities that exist in our everyday lives
• Distinguish between entrepreneurial and managerial attitudes, behaviors, and skills and why we need both 
• Unlock the untapped entrepreneurial potential that lies dormant in our children, our students, our workforce, and our communities. 

 
Ultimately, The Entrepreneurial Mindset Advantage shows us how a subtle shift in our perspective can make a big difference in our lives. While this book will certainly benefit those who want to start a business, it looks beyond new venture creation to expose the entrepreneurial mindset as a teachable framework for thinking that has become essential for individuals and organizations to adapt and thrive in today's rapidly changing world.

Gary G. Schoeniger is a globally recognized thought leader in entrepreneurial mindset education and professional development. His first book, Who Owns the Ice House?, which he co-authored with Pulitzer nominee Clifton Taulbert, has become an international bestseller. As the founder and CEO of the Entrepreneurial Learning Initiative (ELI), Schoeniger also led the development of the Ice House Entrepreneurship Programs which are being deployed in classrooms and communities worldwide. 

With his focus on the entrepreneurial mindset, Schoeniger's work has influenced a diverse audience ranging from academic, economic, and workforce development organizations to governments, corporate, and nonprofit leaders worldwide including the South African Department of Education, the Columbian Ministry of Education, the Cisco Entrepreneur Institute, the European Commission, and the US State Department. Schoeniger is also a sought after speaker who has presented a variety of keynotes and workshops throughout the U.S. and abroad, including Rio de Janeiro, Moscow, Johannesburg, Cape Town, Athens, London, Bogota, Buenos Aires, Mexico City, Sofia, Santiago, Aberdeen, Nicosia, Zagreb, Tbilisi, and Baku.