Explains why conventional business theory is inappropriate for the e-business world. Offers an alternative strategy for succeeding. Provides theory and real-life examples. Softcover.
PETER SMALL engaged in a variety of exotic entrepreneurial business enterprises during the 1970s and 1980s - mostly revolving around the London fashion scene. In 1990 he became one of the pioneers of multimedia, producing the award winning, classic CD-ROM 'How God Made God' - an interactive work that linked computers to biological systems. His book, Lingo Sorcery, was a ground breaking introduction to object-oriented programming and the follow up book, Magical A-Life Avatars, introduced many revolutionary new concepts to Internet and Web design philosophies. As a one time professional poker player and a writer of an investment strategy course, his main interest now is in applying game theory to Internet business and communications.