The Entrepreneur's Guide to Financial Statements

Easy to read and full of engaging stories, this book teaches the basics of true financial management--re-made just for small businesses. It's perfect for entrepreneurs who want to get more from their accounting without getting stuck in the details. Besides clearly explaining each of the three major financial statements, the author shows how (and why) small business owners create dashboards, forecasts, budgets and key ratio calculations. These powerful tools will help any business owner to create a more stable, more profitable business.

Whether one's business has one employee or 100, the small business owner will gain a deeper understanding of why finance is so critical to survival and growth. 

Written by an experienced CFO and entrepreneur, The Entrepreneur's Guide to Financial Statements uses illustrations, real-life stories, and crystal-clear writing to show business owners the importance of "the numbers" and the critical nature of finance to the survival, profitability, and growth of their small businesses.

Worrell is himself an accomplished entrepreneur and executive.  David specializes in helping small businesses grow rapidly to the next level by employing powerful financial and operational strategies.

So make your business the most it can be -- profitable, sustainable and fun -- with David's unique approach to building powerful companies.

Worrell is a graduate of The Ohio State University, the Sandler Sales Institute, and the Kauffman Foundation's FastTrac Entrepreneur Training program. Four times he has been recognized as a "Fast 50″ award recipient for building fast growing new companies of his own.

David taught international business planning within the top-10 ranked MBA program at the Fisher Graduate School of International Business, in Monterey, California, and from 2002-2009 was a regular contributor to Entrepreneur Magazine on all aspects of business finance, acquisitions and exit strategies.

Worrell has run three successful companies of his own. The first, InfoQuest! International, Inc. is a telecom company that he sold in 1999 to a Silicon Valley competitor. Subsequently, Worrell founded Monterey Venture Partners, LLC (MVP), a 5-member venture consultancy in Monterey California. MVP helped dozens of entrepreneurs design, build and finance their companies. And most recently, AmeriStart -- which continues to help international clients start their sales and marketing in the USA.

Currently, Worrell helps clients of Rock Solid Finance, and advises students and entrepreneurs through the Entrepreneur In Residence Program and the Entrepreneur Leadership Circle at Queens University in Charlotte, NC.

David continues writing on finance topics at RockSolidFinance.com and AllBusiness.com.  He is also a Gold Level Quickbooks Certified Pro Advisor, and the world's friendliest part time CFO.

Follow David on Twitter: @BizBlogBuzz