An Entrepreneur's Guide to Freedom: Seven Steps to Living Beyond Limits

USA Today Best Seller

Break free from the pressure to succeed and claim the freedom to live and lead your way with this bold, actionable playbook from the founder of ZICO and GroundForce Capital.

Entrepreneurs start businesses to be their own bosses, but if the job you made for yourself feels more like a grind than a labor of love, it’s time to abandon someone else’s vision of success so you can achieve professional and personal freedom.

Mark Rampolla thought he knew what he wanted when he started ZICO Coconut Water: success and then freedom. But even after selling the company to Coca-Cola for over $200 million, he still felt bound by unconscious conditioning, limiting beliefs, outdated dreams, and the relentless hustle culture of entrepreneurship.

Through deep personal work—and by guiding hundreds of other entrepreneurs and leaders—Mark discovered a new path to access and sustain true freedom, even while running multiple businesses. He developed a system of seven actionable steps to build his dreams, redefine success for himself, and be present in every day of his journey. It led to more freedom than he ever imagined possible and, surprisingly, even greater success. And now, he wants that for you. Not someday. Now.

What if freedom isn’t something you earn at the end, but something you can begin with and carry with you every step of the way? It’s time to live your best life—one that’s richer, freer, and more fulfilling than anything you’ve dared to imagine. It’s time for An Entrepreneur’s Guide to Freedom.

Mark Rampolla is a visionary entrepreneur, investor, writer, speaker, and coach, known for inspiring mission-driven leaders to build businesses that matter. As cofounder and comanaging partner of GroundForce Capital, he guides bold founders to scale companies with purpose and impact.

Previously, Mark founded ZICO Coconut Water, pioneering the multibillion-dollar coconut water category and selling the brand to The Coca-Cola Company—before famously buying it back.

Over his career, Mark has invested in more than one hundred companies, served on over twenty boards, raised more than $1 billion in capital, and created over $5 billion in enterprise value and tens of thousands of jobs. His influence has shaped industries, accelerated movements, and empowered a generation of conscious entrepreneurs.

A former Peace Corps volunteer, corporate executive, and author of High-Hanging Fruit, Mark is deeply passionate about helping entrepreneurs break free—from mental, emotional, financial, and societal constraints—to live and lead with true freedom.

Since losing his home in the 2025 Pacific Palisades fires, Mark has been wandering. But not every wanderer is lost.