Entrepreneur's Guide To The Lean Brand: How Brand Innovation Transforms Organizations, Discovers New Value and Creates Passionate Customers

Gardner, Jeremiah

ISBN 10: 0996100741 / ISBN 13: 9780996100748

Published by Market By Numbers Press, 2014

About this Item

This is a pre-loved book that shows moderate signs of wear from previous reading. You may notice creases, edge wear, or a cracked spine, but it remains in solid, readable condition.Please note:-May include library or rental stickers, stamps, or markings.-Supplemental materials e.g., CDs, access codes, inserts are not guaranteed.-Box sets may not come with the original outer box. If it does, the box will not be in perfect condition. -Sourced from donation centers; authenticity not verified with publisher. Your satisfaction is our top priority! If you have any questions or concerns about your order, please don't hesitate to reach out. Thank you for shopping with us and supporting small businessâ happy reading!

Seller Inventory # STM.939

Bibliographic Details

• Title: Entrepreneur's Guide To The Lean Brand: How Brand Innovation Transforms Organizations, Discovers New Value and Creates Passionate Customers
• Publisher: Market By Numbers Press
• Publication Date: 2014
• Language: English
• ISBN 10: 0996100741
• ISBN 13: 9780996100748
• Binding: Hardcover
• Illustrator: @FAKEGRIMLOCK
• Condition: good

About this title

Synopsis

Thousands of startups, entrepreneurs, and enterprise corporations struggle to build passionate relationships with their audience. Misunderstanding the relationship customers form with an organization causes these companies to miss out on the most crucial element for success - a passionate, committed audience. Great brands do more than just satisfy customers, they create passionate ones. The Lean Brand is the first book to apply lean principles to brand development to help organizations create value-based, passionate relationships with their audience. The Lean Brand is not new jargon for old thinking, but an entirely new approach to brand development to help you adapt to an evolving marketplace. The Lean Brand will teach you: - The new definition of brand - How to build passion with your audience using the Lean Brand Framework - How to use Viability Experiments to test and iterate your brand quickly to find Product-Market-Brand fit - How to apply these principles effectively using a set of tools called the Lean Brand Stack which includes the Persona Grid, the MVB Canvas, the Experiment Map and the Value Stream Matrix - How successful companies like Buffer and SoulPancake have used lean branding to build a strong customer base

From the Inside Flap

ADVANCE PRAISE FOR THE LEAN BRAND

• "Gardner grabs hold of brand and gives it a good yank, redefining it as the relationship between an organization and its audience. If you appreciate the principles of lean management, read this provocative book." - Marty Neumeier, Author of The Brand Gap.

• "The problem with most approaches to branding is that they get in their own way. They've managed to make the work of managing and building brands more opaque, more complicated, and less accessible. The Lean Brand takes the opposite approach: a manageable and understandable set of concepts, tools, and methodologies to make informed brand decisions." - Randy Hunt, Creative Director, Etsy