Entrepreneur's Guide To The Lean Brand: How Brand Innovation Transforms Organizations, Discovers New Value and Creates Passionate Customers

Gardner, Jeremiah

ISBN 10: 0996100741 / ISBN 13: 9780996100748

Published by Market By Numbers Press, 2014

About this Item

Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.

Seller Inventory # OTV.0996100741.VG

Bibliographic Details

• Title: Entrepreneur's Guide To The Lean Brand: How Brand Innovation Transforms Organizations, Discovers New Value and Creates Passionate Customers
• Publisher: Market By Numbers Press
• Publication Date: 2014
• Language: English
• ISBN 10: 0996100741
• ISBN 13: 9780996100748
• Binding: Hardcover
• Illustrator: @FAKEGRIMLOCK
• Condition: very_good

About this title

Synopsis

Thousands of startups, entrepreneurs, and enterprise corporations struggle to build passionate relationships with their audience. Misunderstanding the relationship customers form with an organization causes these companies to miss out on the most crucial element for success - a passionate, committed audience. Great brands do more than just satisfy customers, they create passionate ones. The Lean Brand is the first book to apply lean principles to brand development to help organizations create value-based, passionate relationships with their audience. The Lean Brand is not new jargon for old thinking, but an entirely new approach to brand development to help you adapt to an evolving marketplace. The Lean Brand will teach you: - The new definition of brand - How to build passion with your audience using the Lean Brand Framework - How to use Viability Experiments to test and iterate your brand quickly to find Product-Market-Brand fit - How to apply these principles effectively using a set of tools called the Lean Brand Stack which includes the Persona Grid, the MVB Canvas, the Experiment Map and the Value Stream Matrix - How successful companies like Buffer and SoulPancake have used lean branding to build a strong customer base

From the Inside Flap

ADVANCE PRAISE FOR THE LEAN BRAND

• "Gardner grabs hold of brand and gives it a good yank, redefining it as the relationship between an organization and its audience. If you appreciate the principles of lean management, read this provocative book." - Marty Neumeier, Author of The Brand Gap.

• "The problem with most approaches to branding is that they get in their own way. They've managed to make the work of managing and building brands more opaque, more complicated, and less accessible. The Lean Brand takes the opposite approach: a manageable and understandable set of concepts, tools, and methodologies to make informed brand decisions." - Randy Hunt, Creative Director, Etsy