The Entrepreneur’s Guide to Risk and Decisions: Building Successful Early-Stage Ventures

Becoming a successful entrepreneur is impossible without accepting risk – the question is which risk to take and at what time. Expert authors Thomas G. Pittz and Eric W. Liguori draw on years of working with and in early-stage ventures to provide guidance for managing the risk associated with these decisions. Throughout this book, they offer practical, no-nonsense advice for marketing and financing your business, bringing on partners and employees, networking with key connectors, and launching your business as inexpensively and aggressively as possible.

Thomas G. Pittz has mentored numerous entrepreneurs and students at the Lowth Entrepreneurship Center of the Sykes College of Business at the University of Tampa. He transitioned to academia after two decades of industry experience, including launching two entrepreneurial ventures, and maintains an active consulting practice. He has a Ph.D. from New Mexico State University.