The Entrepreneur's Playbook: From Rookie to Rainmaker in Seven Steps

Van Dijk, Sandy; Waterkeyn, Lesley

ISBN 10: 1869227883 / ISBN 13: 9781869227883

Published by KR Publishing, 2019

About this Item

Seller Inventory # ABLIING23Mar2912160263647

Bibliographic Details

• Title: The Entrepreneur's Playbook: From Rookie to Rainmaker in Seven Steps
• Publisher: KR Publishing
• Publication Date: 2019
• Language: English
• ISBN 10: 1869227883
• ISBN 13: 9781869227883
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Approximately 50% of all start-up businesses in South Africa fail within 24 months.

What if you had access to insights and resources to ensure your business is not one of them?

There are seven stages of business development that must be mastered for a new entrepreneur to achieve sustainable business success.

The Entrepreneur's Playbook: From Rookie to Rainmaker in Seven Steps will take you through each of these steps, from: Getting to grips with business basics; to becoming proficient at branding, marketing and sales; comprehending finances and leadership; and achieving sustainable growth and being able to meaningfully contribute to the wider business community.

Filled with real-life examples and specific, actionable advice, The Entrepreneur's Playbook: From Rookie to Rainmaker in Seven Steps will give you the tools you need to get your new business off to a strong start.

This is the perfect handbook for every new entrepreneur who wants to get it right the first time!

About the Authors

Sandy Van Dijk Sandy van Dijk is the co-founder of Over the Rainbow with her sister Lesley Waterkeyn. She is the COO of Over the Rainbow a social enterprise that offers support, training and connections for entrepreneurs. The challenge of starting a business has given Sandy first-hand experience of what it takes to be an entrepreneur.

Lesley Waterkeyn Lesley Waterkeyn is the Group CEO at CWDi. She was the CEO of Colourworks, who recently merged with Designers Ink, now known as CWDi. Lesley has over 20 years of entrepreneurial experience who steered the transformation of Colourworks from a small print agency to a fully-integrated marketing agency, specialising in strategic brand experiences. She is an active member of the world's largest peer-to-peer entrepreneurial network, Entrepreneurs' Organisation (EO). Amongst many other accolades, Lesley was recently an Africa's Women of Influence 2015 finalist and 2015 Fairlady Women of the Future (South Africa).