Entrepreneurship in Action: A Retail Store Simulation
Regni, Rosalie J.; Anderson, Jimmie G.
ISBN 10: 1563675951 ISBN 13: 9781563675959
Published by Fairchild Books, 2008
Used
Soft cover
From
Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since July 1, 2024
This specific item is no longer available.
About this Item
Description:
Book is in acceptable condition and shows signs of wear. Book may also include underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.1563675951.A
Synopsis:
Many design students dream of opening a retail store of their own, but the actual process of starting their own business can be quite daunting. Entrepreneurship in Action: A Retail Store Simulation provides an opportunity to practice all the steps necessary to conceptualize, develop, open, and finally operate a business in the safe and nurturing environment of the classroom. As they prepare to open their simulated retail business, students learn how to develop a product and product niche, conduct market research, and find funding and a good location for their store. Most important, when they reach the end of the book, they will have written a complete business plan in a format suitable for submission to a bank or other lending institution. This book brings your enterprising students one step closer to making their dream a reality. Each chapter begins with learning objectives and explains a concept, as well as addresses questions that an entrepreneur would need to ask. An assignment follows that directs the students to think creatively to apply the theoretical knowledge previously introduced. The simulation thus pulls together the content as well as the format of a well-conceived business plan.
About the Author:
Rosalie J. Regni is an assistant professor at Virginia
Commonwealth University.
Jimmie G. Anderson is retired and currently volunteers his time to
the Department of Fashion Design and Merchandising at Virginia Commonwealth
University.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Entrepreneurship in Action: A Retail Store ...
Publisher: Fairchild Books
Publication Date: 2008
Binding: Soft cover
Condition: acceptable