Entrepreneurship, Innovation and Technology : A Holistic Analysis of Growth Factors

This book critically analyzes the convergence of success and failure factors of entrepreneurship, innovation, technology, business practices, public policies, and consumer values affecting the growth of the global-local business to support regional development. It provides a platform for researchers to learn entrepreneurial perspectives of various countries and develop pro-active entrepreneurship models. Chapters in this anthology share new impetus on global entrepreneurship and technology in future.

Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey (ITESM), at Mexico City Campus and Visiting Professor at Metropolitan College Boston University, USA.

Marcus Goncalves an esteemed academic figure, brings a wealth of experience and expertise to the realm of international business and entrepreneurship. Over two decades of dedicated teaching at Boston University, he is Associate Professor of the Practice of Administrative Sciences at Metropolitan College, Boston University, USA.

Vladimir Zlatev, PhD is Associate Professor of Practice at Metropolitan College, Boston University, USA and an entrepreneur with an extensive background in industrial engineering and corporate management.