Entrepreneurship: A Practical Guide to Building, Scaling, and Sustaining Your Startup. NEP-INDIA-DAVV-Indore

In the ever-evolving world of business, entrepreneurship has become the backbone of innovation and economic development. But the journey from idea to enterprise is not for the faint of heart. It requires more than just a great idea — it demands creativity, strategy, resilience, and the courage to take calculated risks. "The Entrepreneur's Playbook" is designed to equip aspiring entrepreneurs, innovators, and business leaders with the tools, insights, and strategies they need to build and sustain successful startups.This book serves as a comprehensive guide to the entrepreneurial journey, breaking down complex concepts into actionable steps, backed by real-world case studies, expert advice, and practical exercises. Whether you’re at the stage of formulating your business idea or scaling your existing company, this book provides clear, step-by-step advice to help you succeed.