Entrepreneurship: Starting and Operating a Small Business (3rd Edition)

Mariotti, Steve

ISBN 10: 0132784084 / ISBN 13: 9780132784085

Published by Pearson, 2012

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Bibliographic Details

• Title: Entrepreneurship: Starting and Operating a Small Business (3rd Edition)
• Publisher: Pearson
• Publication Date: 2012
• Language: English
• ISBN 10: 0132784084
• ISBN 13: 9780132784085
• Binding: Paperback
• Edition: 3rd Edition
• Condition: new

About this title

Synopsis

Entrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.

About the Author

Steve Mariotti, Founder & President of the National Foundation for Teaching Entrepreneurship (NFTE) is an expert in education for at-risk youth. For more than 20 years, he has been helping young people develop marketable skills by learning about entrepreneurship.
Steve Mariotti received an M.B.A. from the University of Michigan and has studied at Harvard University, Stanford University, and Brooklyn College. His professional career began by serving as a Treasury Analyst for Ford Motor Co. (1976-79). He then founded Mason Import/Export Services in New York, eventually acting as sales representative and purchasing agent for 32 overseas firms. In 1982, he made a significant career change and became a Special Education/Business Teacher in the New York City school system, choosing to teach in notorious neighborhoods such as Bedford-Stuyvesant in Brooklyn and the "Fort Apache" section of the South Bronx. It was at Jane Addams Vocational High School in the Bronx that he developed the insight and inspiration to bring entrepreneurial education to low-income youth. This led to founding the National Foundation for Teaching Entrepreneurship (NFTE) in 1987. For more information on NFTE and Steve Mariotti, visit: www.nfte.com