The focus of design activities is shifting away from classic industrial design, with its desire to create a good mass product for everyone, toward emotional design, which seeks to trigger positive emotions and an immediate desire to buy. Is it possible that we stand on the threshold of a new era of B.A.N.G. design, which directly intervenes at the level of bits, atoms, neurons, and genes?

New perspectives and visions for design are the focus of the authors of this volume, including Francesca Ferguson (urban drift, Berlin), Werner Lippert (projects, D�sseldorf), Ellen Lupton (Cooper Hewitt Museum, New York), Peter Reed (Museum of Modern Art, New York), Alexander von Vegesack (Vitra Design Museum, Weil am Rhein), and Peter Wippermann (Trendb�ro, Hamburg). Together with other prominent philosophers, sociologists, and media theorists, they discuss the character and object of the design activities of the future and their impact on beauty and economy and our changed conceptions of city, house, and landscape.

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