This is NOT an ex-library copy. Text seems clean; previous owner's name on ffep. Sewn binding. Opens willingly. Jacket has several tears and is clipped.

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Bibliographic Details

Title

Entry Strategies for International Markets

Publisher

Lexington Books

Publication Date

1982

Language

English

ISBN 10

0669137014

ISBN 13

9780669137019

Binding

Hardcover

Condition

USED Very Good

Dust Jacket Condition

Fair Jacket

Seller catalogs

BUSINESS Management

About this title

Synopsis

Finally, a practical, hands-on guide to meeting the challenges of entering and succeeding in international markets. The book covers all aspects of market entry including exporting, investment, licensing, and contractual agreements. Managers at all levels of decision-making will reap the benefits of this invaluable handbook and indispensable resource.

From the Back Cover

Praise for

Entry Strategies for International Markets

REVISED AND EXPANDED

"To a generation of students and readers, Franklin Root has been known as the leading authority on the international entry strategies of companies. His new edition represents the latest word on an evolving and complex subject. Professor Root offers recent examples of company practices and greater detail on the complexities of global integration. Both practitioners and academics will find a wealth of useful information and valuable insights.''

�FAROK J. CONTRACTOR Rutgers University

"Breakthrough advice for international executives. Loaded with useful examples. Must reading."

�DAVIDA. HEENAN President and CEO, Thea. H. Davies & Co., Ltd.

FRANKLIN R. ROOT is professor emeritus of international management at the University of Pennsylvania's Wharton School of Business and past president of the Academy of International Business and of the International Trade and Finance Association. He also does extensive consulting work for businesses and government agencies throughout the United States and around the world.

"About this title" may belong to another edition of this title.

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