Entry Strategy of Foreign SMEs in Emerging markets

Language: English

Published by LAP LAMBERT Academic Publishing Nov 2011, 2011

3846593370 / 9783846593370

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -This study examines and considers the effects of country conditions in Russia on entry strategy selected by small and medium foreign manufacturing enterprises (SMMEs), which is a SME in manufacturing. The purpose of this exploratory study was to further contribute to the development of the theory of the entry strategy of SMEs in emerging markets, currently being in its infant stage. The theoretical framework employed in this study was Dunning s (1993) eclectic model. Specifically, the framework is used to study how the similarities and differences in country conditions affect the entry-strategy choices of foreign SMMEs and large manufacturing multinational enterprises (MNMEs) in the emerging market of Russia. Based on these similarities and differences, the conclusions and propositions concerning foreign SMMEs choices of entry strategy in emerging markets were developed. The international market entry strategy consists of a timing of entry, place of entry (as well as the choice of a place within the country), and a scale of entry. This qualitative study combined analysis of secondary data analysis with face-to-face interviews (with foreign firms decision makers in Russia. 396 pp. Englisch.

Seller Inventory # 9783846593370

Title
Entry Strategy of Foreign SMEs in Emerging markets
Author
Alex Kouznetsov
Publisher
LAP LAMBERT Academic Publishing Nov 2011
Publication year
2011
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3846593370
ISBN 13
9783846593370
Item weight
608 grams
Dimensions
220x150x24 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

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BuchWeltWeit Ludwig Meier e.K.

Germany