Title: Envoping : Or Interacting With the Operating Environment During the ''age of Regulation''
Publisher: Xlibris
Publication Date: 2013
Language: English
ISBN 10: 1483613755
ISBN 13: 9781483613758
Binding: Hardcover
Condition: As New

About this title

Synopsis

Le XXIe si�cle sera le temps des r�gulateurs et des environnements op�rationnels en evolution continue. R�gulateurs et opinions publiques deviennent des interlocuteurs essentiels de l'entreprise avec tout ce que cela implique comme opportunit�s, mais aussi comme risques. D�s lors, ses dirigeants consid�rent ces derniers comme leur pr�occupation majeure des ann�es � venir.Ce livre propose une r�ponse � cette inqui�tude en �tablissant les fondements th�oriques et pratiques d'une fonction r�elle au coeur de l' l'EnvOping, ou l’Interaction avec l'Environnement Op�rationnel.C'est une nouvelle approche des fonctions de Corporate Aff airs & Communications (CA&C) qui va permettre de mieux g�rer les risques de r�putation et de r�gulation, et faire progresser les CA&C d'un simple savoir-faire � une science avec son cursus universitaire. Il �tablit les 5 piliers de la gestion de l'interaction avec l'Environnement Op�rationnel (l'EnvOp) et ses multiples acteurs pour fonder un m�tier l'EnvOping Manager.M�lange de th�orie et d'exemples pratiques tir�s de la vie des entreprises, il fournit les outils qui permettent de cr�er ou de d�velopper cette fonction au coeur des entreprises modernes.

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