One Plus One Equals Three: A Masterclass in Creative Thinking

Trott, Dave

ISBN 10: 1447287053 / ISBN 13: 9781447287056

Published by Pan Macmillan, 2016

About this Item

Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.

Seller Inventory # OTV.1447287053.VG

Bibliographic Details

• Title: One Plus One Equals Three: A Masterclass in Creative Thinking
• Publisher: Pan Macmillan
• Publication Date: 2016
• Language: English
• ISBN 10: 1447287053
• ISBN 13: 9781447287056
• Binding: Soft cover
• Condition: very_good

About this title

Synopsis

How do you make something out of nothing? This book goes straight to the heart of the creative impulse. Combining Dave Trott's distinctive, almost Zen-like storytelling, humor and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between "creatives" and "suits" in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.

About the Author

Dave Trott is the author of Creative Mischief and Predatory Thinking, and currently Chairman of The Gate London, part of The Gate Worldwide. His agency Gold Greenlees Trott was voted Agency of the Year by Campaign Magazine, and Most Creative Agency in the World by Ad Age in New York.