Get a comprehensive course in equity trading with this book and CD-ROM combination. Providing in-depth insight and practical knowledge, the authors walk you through the dynamics of this market and the mechanics of trading -- from entering a trade to following the market and profitably exiting a position. The companion TraderEx CD-ROM features a computer-driven trade simulator that offers hands-on experience in making tactical trading decisions in different market situations. Each chapter of the book works in combination with the simulation software so both novice and experienced traders learn to be versatile and successful in their purchasing and selling decisions.
ROBERT A. SCHWARTZ is Marvin M. Speiser Pro-fessor ofFinance and University Distinguished Professor in the ZicklinSchool of Business, Baruch College, CUNY. Before joining the Baruchfaculty in 1997, he was Professor of Finance and Economics andYamaichi Faculty Fellow at New York University's Leonard N. SternSchool of Business, where he had been a member of the faculty since1965. Professor Schwartz received his PhD in economics fromColumbia University. He has published over fifty journal articlesand fifteen books, including Equity Markets in Action (Wiley),which he coauthored with Reto Francioni. He has served as aconsultant to various market centers including the New York StockExchange, the American Stock Exchange, NASDAQ, and DeutscheBörse, and has been an associate editor for several financejournals. In 1995, Professor Schwartz was named the first chairmanof NASDAQ's Economic Advisory Board, where he served until thespring of 1999.
RETO FRANCIONI has been the CEO of the Executive Board ofDeutsche Börse AG, since November 2005, and was president andchairman of the board of SWX Group. In 1993, Francioni joinedDeutsche Börse AG, where he was responsible for its entirecash market and later became its deputy chief executive officer.Earlier in his career, he was a director of the corporate financedivision at Hoffmann-LaRoche AG, Switzerland. Francioni has a lawdegree and PhD in law from Zurich University and is Professor ofEconomics and Finance at the Zicklin School of Business, BaruchCollege, CUNY.
BRUCE W. WEBER is Associate Professor ofInformationManagement at the London Business School, where heteaches information management and trading and financial marketstructure in MBA, master's, and executiveprograms. He has a PhD indecision sciences from the Wharton School of the University ofPennsylvania. His research on strategic uses of IT and thecomputerization of financial services has been published in anumber of academic journals, and he has consulted for a host offinancial services organizations. Prior to joining the LondonBusiness School in 2003, he was on the faculties of the SternSchool of Business–New York University and Baruch College,CUNY.
