Escape Velocity: Free Your Company's Future from the Pull of the Past – A Strategic Guide for Executives on Next-Generation Category Leadership

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple

InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution,Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.

This essential guide for senior executives lays out a new playbook for corporate strategy:

• The Hierarchy of Powers: Master a five-level framework—from Category Power to Execution Power—to diagnose challenges and align your entire organization for market leadership.
• Strategic Portfolio Management: Apply the Three Horizons model to escape the innovator’s dilemma, rebalance your company’s portfolio, and fund the next generation of growth.
• Sustainable Competitive Advantage: Learn how to make asymmetrical bets on your company’s crown jewels to create unmatchable offers that leave the competition behind.
• High-Impact Execution: Go beyond theory with a concrete action plan that connects bold strategies with effective execution, ensuring your vision becomes a reality from the top down.

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.