The Essence Of Marketing Managerial Work: An Empirical Study Of Managing In Marketing

Lenney, Peter; Lenney, Peter

ISBN 10: 3639121120 / ISBN 13: 9783639121124

Published by Vdm Verlag Dr. Müller, 2009

About this Item

340 pages. 8.50x5.91x1.02 inches. In Stock.

Seller Inventory # 3639121120

Bibliographic Details

• Title: The Essence Of Marketing Managerial Work: An Empirical Study Of Managing In Marketing
• Publisher: Vdm Verlag Dr. Müller
• Publication Date: 2009
• Language: English
• ISBN 10: 3639121120
• ISBN 13: 9783639121124
• Binding: Paperback
• Condition: Brand New
• Weight: 0.45 kilograms

About this title

Synopsis

Starting with a trickle in Scandinavia,stimulated into a torrent by the ¿folklore vs. fact¿ controversy of Mintzberg origin, the stream of investigations into ¿the nature of managerial work¿, has spanned five decades, and turned back into a trickle. Despite this endeavour little progress has been made in ¿answering¿ Hales¿ repeated question ¿why do managers do what they do?¿. We believe this study, and its developed conceptualisations, provide a powerful and novel response to this question. We contend that the essence of managerial work is the process of shaping and sustaining commitments. This model, based on a metaphorical temporal rope, elaborates the various interweaving strands and threads of what is argued to be the quintessence of managerial behaviour. The inherently political, weak- situation/wicked-problem character of marketing management is also illuminated. The marketing management discourse is found not to speak to the milieu, or to the substance of the subject managers marketing management. This ¿substance¿ is found to rest in their pursuit of innovative reconciliations for the complex of contradictions that confronts them

About the Author

Dr Peter Lenney, B.Sc. Ph.D.- Lecturer:Lancaster University Management School. Before becoming an academic Peter¿s 20-year business career comprised various marketing roles, and he became Worldwide Business Director of International Paint Marine Coatings; a global supplier of coating systems & services ¿ at that time a $500m business.