The Essence of Marketing Managerial Work : An Empirical Study of Managing in Marketing

Language: English

Published by VDM Verlag Dr. Müller, 2009

3639121120 / 9783639121124

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Starting with a trickle in Scandinavia,stimulated into a torrent by the folklore vs. fact controversy of Mintzberg origin, the stream of investigations into the nature of managerial work , has spanned five decades, and turned back into a trickle. Despite this endeavour little progress has been made in answering Hales repeated question why do managers do what they do . We believe this study, and its developed conceptualisations, provide a powerful and novel response to this question. We contend that the essence of managerial work is the process of shaping and sustaining commitments. This model, based on a metaphorical temporal rope, elaborates the various interweaving strands and threads of what is argued to be the quintessence of managerial behaviour. The inherently political, weak-situation/wicked-problem character of marketing management is also illuminated. The marketing management discourse is found not to speak to the milieu, or to the substance of the subject managers marketing management. This substance is found to rest in their pursuit of innovative reconciliations for the complex of contradictions that confronts them.…

Seller Inventory # 9783639121124

Title
The Essence of Marketing Managerial Work : An Empirical Study of Managing in Marketing
Author
Peter Lenney
Publisher
VDM Verlag Dr. Müller
Publication year
2009
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3639121120
ISBN 13
9783639121124
Item weight
523 grams
Dimensions
22.00x15.00x2.00 cm

AHA-BUCH GmbH

Einbeck, Germany

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AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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