The Essential Guide to Strategic Growth: Avoiding "stragedies" through effective "marketecture"

The Essential Guide to Strategic Growth's title inherently communicates this book's purpose: a how-to for business development, strategy, execution, marketecture, corporate development, and more. The author's deep experience in the field provides transparent insight, enabling the business reader to immediately benefit from decades of experience in one fast, adventurous read.

Discover the meaning of "marketecture" from the man who coined the phrase. Learn from his mistakes, triumphs, and visionary solutions to what some consider simple problems after they have spent decades searching for the solution themselves.

This book offers a wealth of practical insights that can immediately impact the work of professionals in technology, M&A, business development, or strategic growth. Whether you're looking to refine your current trajectory, validate your strategies, or completely rethink your organization's direction, it is a valuable resource.

Vivek Sharma, a seasoned professional with a rich background in enterprise sales, business development, and corporate strategy, has honed his skills over almost two decades at AWS, CA Technologies, Magic Leap, and Vonage, as well as several technology startups. His experience in AR/VR, enterprise software, cloud computing, and SaaS startups using AI & machine learning uniquely positions him to deliver this insightful work.