Essential Managers: Strategic Thinking

Learn how to plan, develop, and implement dynamic business and team strategies with strategic thinking. This concise and informative guide shows you how to identify the route to success by gathering and analyzing key information, setting short- and long-term objectives, developing your team-leadership skills, predicting future trends, and maintaining a flexible approach.

Strategic Thinking covers the essential tools of strategic management, from SWOT analysis and feasibility studies to budgeting forecasts and contingency plans, to help give you a competitive edge in today's fast-moving business world. Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio.  The topics are relevant to every work environment, from large corporations to small businesses.  Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

The DK Essential Managers series covers a range of business and management topics and has sold more than two million copies worldwide. Each guide is clearly presented for ease of reference, with visual pointers, tips, and graphics.

Andy Bruce is the founder of SofTools Limited-a specialist business research and consulting company. Following completion of a largely academic MBA programme, he has spent the past eight years helping a variety of organizations manage major projects and cope with change in the real world-more information on tools and techniques can be found at SofTools.net.

Ken Langdon has a background in sales and marketing in the computer industry. During his early years with a major computer supplier, he was involved in pioneering the use of project management techniques-including a comprehensive use of Pert-in the information technology departments of major computer users in industry and local government. As a consultant he has taught project planning techniques and assisted in the preparation of plans in the USA, Europe and Australia.