Essential Readings in Marketing (Marketing Science Institute (MSI))
Language: English
Published by Marketing Science Institute, 2006
- Softcover
- Used
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- Title
- Essential Readings in Marketing (Marketing Science Institute (MSI))
- Author
- Leigh McAlister; Ruth Bolton; And Ross Rizley
- Publisher
- Marketing Science Institute
- Publication year
- 2006
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0965711455
- ISBN 13
- 9780965711456
A collection of abstracts of over 200 award-winning papers in marketing with chapter introductions by the editors. Abstracts are organized by research topic: innovation, brand equity, marketing metrics, managing relationships with customers and organizations, the role of marketing, research tools, marketing mix, customer insight, and strategy.
"Synopsis" may belong to another edition of this title.
About the Author
Leigh McAlister holds the H.E. Hartfelder/The Southland Corporation Regents Chair for Effective Business Leadership at the University of Texas at Austin, Ruth N. Bolton holds the W.P. Carey Chair in Marketing at the W.P. Carey School of Business, Arizona State University. Ross Rizley is Research Director of the Marketing Science Institute.
"About the title" may belong to another edition of this title.
Bay State Book Company
North Smithfield, RI, U.S.A.
5-star seller
AbeBooks seller since January 23, 2023
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