Essential Strategy

This Essential Guide covers the key elements of business strategy including: • The need for, and purpose of, strategic and business analysis • Environmental issues affecting strategic position • Competitive forces affecting strategic position • Marketing and the value of goods and services • Internal resources, capabilities and competences • Mission, stakeholders, ethics, culture and integrated reporting • The influence of corporate strategy on an organisation • Alternative approaches to achieving competitive advantage • Alternative directions and methods of development • Strategic action • Business process change • e-Business • Project management • Finance and business strategy • People