Essential Truths About Investing: A Guide for Managing Your Life Savings

Essential Truths About Investing breaks down the various investment strategies and examines their inner-workings. It shows you why active investing is a loser's game and how the most reliable long-term strategy to building wealth in the markets is through broad diversification and low expenses.

Armed with Essential Truths About Investing, you will learn how to implement and maintain a sound investment strategy and avoid expensive mistakes. Its concise and thoughtful descriptions on the array of investment vehicles will help you design a customized portfolio, whether you're a beginning investor or a seasoned financial advisor.

"My work on portfolio theory takes conventional wisdom on investing and transforms it into rigorous mathematics. Essential Truths About Investing by Gensler and McNary takes the results of portfolio theory and translates it back into more refined 'common sense." - Harry Markowitz, Nobel Laureate (Economics 1990)

"Essential Truths About Investing breaks down the complexities of finance into the basic functions that underlie our economy and our personal financial lives. Through their concise definitions, crisp examples, and direct style, Dan Gensler and Mark McNary simplify and demystify the concepts of investing, empowering individuals to take control of their finances and replace fear with rationality in their most critical financial decisions." - Mark Casady, Chairman and CEO, LPL Financial

"This is an important book because it makes clear-in a plainspoken and fun way-many of the basic truths of finance. By dispelling myths and buttressing important ideas, Mark and Dan give investors what they need to know to be successful in the long run." - Michael D. Strasser, Partner, Ponderosa Wealth Management & Ponderosa Capital, LLC

"Mark McNary and Dan Gensler have written a very useful - and very different - primer on investment.  Essential Truths About Investing is not just another book on stock picking. It's a readable guide on how to be a serious investor.  The authors focus on often neglected buy key fundamentals: diversification, asset allocation, and the strong link between risk and reward.  An investment in purchasing Essential Truths About Investing should generate a high ratio of benefits to costs." - Murray Weidenbaum, Professor of Economics, Washington University in St. Louis