Essentials of Business Analytics: An Introduction to the Methodology and its Applications (International Series in Operations Research & Management Science, Band 264)

Bhimasankaram Pochiraju

ISBN 10: 3319688367 / ISBN 13: 9783319688367

Published by Springer, 2019

About this Item

Gebraucht - Gut - ungelesen,als Mängelexemplar gekennzeichnet, mit leichten Mängeln an Schnitt oder Umschlag durch Lager- oder Transportschaden, Cover minimal beschädigt -This comprehensive volume is the first of its kind which serves as a textbook for long duration business analytics courses and as a perfect guide to the practitioner. This is an edited volume. The chapters are written by experts from top universities and industry. Every chapter has a business orientation. Typically, each chapter begins with business problems that are transformed into data questions; and methodology is developed to solve the data question. Data analysis is done using widely used software, the output and results are clearly explained at each stage of development. Finally, the solution is transformed into a business solution. The editors have taken extreme care to ensure continuity across the chapters.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 980 pp. Englisch.

Seller Inventory # INF1000175546

Bibliographic Details

• Title: Essentials of Business Analytics: An Introduction to the Methodology and its Applications (International Series in Operations Research & Management Science, Band 264)
• Publisher: Springer
• Publication Date: 2019
• Language: English
• ISBN 10: 3319688367
• ISBN 13: 9783319688367
• Binding: Gebundene Ausgabe
• Condition: Gut
• Dust Jacket Condition: Dust Jacket Included
• Dimensions: 241W x 162H x 53D millimeters 241 millimeters width by 162 millimeters height by 53 millimeters depth
• Weight: 1817 grams

About this title

Synopsis

This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners. The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters.

The material is organized into three parts: A) Tools, B) Models and C) Applications. In Part A, the tools used by business analysts are described in detail. In Part B, these tools are applied to construct models used to solve business problems. Part C contains detailed applications in various functional areas of business and several case studies. Supporting material can be found in the appendices that develop the pre-requisites for the main text.

Every chapter has a business orientation. Typically, each chapter begins with the description of business problems that are transformed into data questions; and methodology is developed to solve these questions. Data analysis is conducted using widely used software, the output and results are clearly explained at each stage of development. These are finally transformed into a business solution. The companion website provides examples, data sets and sample code for each chapter.

    

About the Author

Bhimasankaram Pochiraju obtained his Ph.D. in Statistics from the Indian Statistical Institute. He was the Clinical Professor of Statistics, Executive Director of Applied Statistics and Computing Lab and Faculty Director, Certificate Programme in Business Analytics at the Indian School of Business. He was formerly Professor of Statistics and Head, SQC & OR Division at the Indian Statistical Institute. He co-authored a text book and a research monograph in Linear Algebra. His areas of research interest include Analytics, Causal Inference and Linear Algebra. 

Sridhar Seshadri obtained his PhD at the University of California, Berkeley after graduating from the Indian Institute of Technology, Madras, India and the Indian Institute of Management, Ahmedabad, India. He is currently Professor and Area Leader of IS, Operations Management and Supply Chain Management areas at the Geis College of Business. He has also been a faculty member at The Indian School of Business, The University of Texas at Austin, New York University and the Administrative Staff College of India. During his teaching career, he was awarded the Stern School of Business Teaching Excellence Award (1998) and recognized as the Stern School of Business Undergraduate Teacher of the Year in 1997. His current research includes Analytics, Pricing and Revenue Optimization and Risk Management in supply chains.