Essentials of Business Communication

ISBN 10: 1639891846 / ISBN 13: 9781639891849

Published by States Academic Press, 2022

Bumps on corners*. Seller Inventory # mon0000674846

Synopsis:

Business communication is the exchange of information aimed at promoting an organization's goals, objectives, aims, and activities. It focuses on increasing the profits within the company. This discipline encompasses a diverse range of topics. A few of them are marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, etc. It is also very closely related to the domains of professional communication and technical communication. Effective business communication involves the interaction of employees and the management to fulfill organizational objectives. Its key focus is on improving organizational practices, eliminating silos, keeping employees informed and reducing errors. This book is compiled in such a manner that it will provide in-depth knowledge about the theory and practice of business communication. The book is appropriate for students seeking detailed information in this area as well as for experts. It aims to serve as a resource guide for students and experts alike and contribute to the growth of the discipline.

Bibliographic Details

Title: Essentials of Business Communication
Publisher: States Academic Press
Publication Date: 2022
Binding: hardcover
Condition: Very Good