Essentials of Business Research: A Guide to Doing Your Research Project
Language: English
Published by SAGE Publications Ltd, 2014
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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- Title
- Essentials of Business Research: A Guide to Doing Your Research Project
- Author
- Wilson, Jonathan
- Publisher
- SAGE Publications Ltd
- Publication year
- 2014
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1446257339
- ISBN 13
- 9781446257333
- Edition
- 2nd Edition
Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor′s expectations.
Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.
Key student features include:
- ′You′re the Supervisor′ sections - helps students to meet learning objectives
- ′Common questions and answers′ - real-world advice on how to tackle common challenges
- Examples from different types of international businesses
- Detailed guidance on software packages such as SPSS
- Student case studies
- Annotated further reading
Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students′ multiple choice questions to test progress.
A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.
"Synopsis" may belong to another edition of this title.
About the Author
Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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