The Essentials of Business Research, Second Edition. This item is unavailable.
Language: English
Published by Academic Media Solutions (edition 2nd), 2018
- Softcover
- Used
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Softcover
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The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Seller Inventory # 1942041470-7-1
- Title
- The Essentials of Business Research, Second Edition
- Author
- Lawrence S. Silver; Robert E. Stevens; Courtney R. Kernek
- Publisher
- Academic Media Solutions (edition 2nd)
- Publication year
- 2018
- Condition
- Fair
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1942041470
- ISBN 13
- 9781942041474
- Edition
- 2nd.
The Essentials of Business Research is a succinct, streamlined text that focuses on the core concepts and issues in the field while providing an approach to business research that balances theory with practice. It guides the student in designing, conducting, and interpreting research. This comprehensive textbook covers the full range of topics, including the following: Secondary research and data mining Business research ethics Internet research Qualitative and exploratory research Data collection tool design and deployment Qualitative data analysis Statistical analysis Research report preparation This book offers a range of tools to help students develop and test their research and analytical skills.
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