The Essentials of Business Research, Second Edition
Lawrence S. Silver; Robert E. Stevens; Courtney R. Kernek
ISBN 10: 1942041470 ISBN 13: 9781942041474
Published by Academic Media Solutions (edition 2nd), 2018
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About this Item
Description:
The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 1942041470-7-1
Synopsis:
The Essentials of Business Research is a succinct, streamlined text that focuses on the core concepts and issues in the field while providing an approach to business research that balances theory with practice. It guides the student in designing, conducting, and interpreting research. This comprehensive textbook covers the full range of topics, including the following: Secondary research and data mining Business research ethics Internet research Qualitative and exploratory research Data collection tool design and deployment Qualitative data analysis Statistical analysis Research report preparation This book offers a range of tools to help students develop and test their research and analytical skills.
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Bibliographic Details
Title: The Essentials of Business Research, Second ...
Publisher: Academic Media Solutions (edition 2nd)
Publication Date: 2018
Binding: Paperback
Condition: Fair
Edition: 2nd.