The Essentials of Business Research, Second Edition
Language: English
Published by Academic Media Solutions, 2018
- Softcover
- Used
Seller: Books-R-Keen, DuBois, PA, U.S.A.Books-R-Keen
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- Title
- The Essentials of Business Research, Second Edition
- Author
- Lawrence S. Silver; Robert E. Stevens; Courtney R. Kernek
- Publisher
- Academic Media Solutions
- Publication year
- 2018
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 1942041470
- ISBN 13
- 9781942041474
- Edition
- 2nd Edition
- Dimensions
- 0x0x0
The Essentials of Business Research is a succinct, streamlined text that focuses on the core concepts and issues in the field while providing an approach to business research that balances theory with practice. It guides the student in designing, conducting, and interpreting research. This comprehensive textbook covers the full range of topics, including the following: Secondary research and data mining Business research ethics Internet research Qualitative and exploratory research Data collection tool design and deployment Qualitative data analysis Statistical analysis Research report preparation This book offers a range of tools to help students develop and test their research and analytical skills.
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