Essentials of CRM: A Guide to Customer Relationship Management (Essentials Series)
Language: English
Published by John Wiley &Sons, 2002
- Softcover
- Used

Seller: Anybook.com, Lincoln, United KingdomAnybook.com
AbeBooks seller since December 22, 1999
Condition: Used - Fair
US$ 3.42
Quantity: 1 available
Add to basketItem description from seller
This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780471206033.
Seller Inventory # 6052476
- Title
- Essentials of CRM: A Guide to Customer Relationship Management (Essentials Series)
- Author
- Bergeron, Bryan
- Publisher
- John Wiley &Sons
- Publication year
- 2002
- Condition
- Fair
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0471206032
- ISBN 13
- 9780471206033
- Item weight
- 400 grams
- Seller catalogs
- Business
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM.
"Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand."
—Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence
"Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership."
—John Glaser, PhD, Vice President and CIO, Partners Healthcare System
The Wiley Essentials Series-because the business world is always changing...and so should you.
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Anybook.com
Lincoln, United Kingdom
AbeBooks seller since December 22, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 10 business days | 1 to 3 business days |
|---|---|---|
| First item | US$ 18.03 | US$ 41.62 |
Payment methods
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Based in central Lincoln, Anybook Ltd. sells exclusively on line. We specialise in academic works. All our books are in good condition or better, unless otherwise described. We will respond to your enquiry promptly and mail books out within 24 hours of receiving payment. We use Royal Mail and other reputable couriers at greatly discounted postage rates. If you find cheaper postage from the UK, we'll match it. Remember if you are unsatisfied in any way with any purchase, we will give you a complete and unconditional refund. All books are hand wrapped. All e-mails answered personally. All books are offered subject to being unsold.…
Seller's business information
Anybook Ltd.
28 West End,, Burgh le Marsh,
Lincolnshire, United Kingdom PE24 5EY
Terms of sale
Anybook Ltd is a company registered in England and Wales. Company Registration Number: 3692291. VAT Number: GB753406145. Share Capital GBP100.
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UK
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