Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics.

Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption.

The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.

About the Author

Debra L. Stephens is Associate Professor of Marketing at the University of Portland, USA. She has published in leading journals, including the Journal of Consumer Research, the Journal of Public Policy and Marketing, and the Journal of Business Ethics.

"About this title" may belong to another edition of this title.

Store Description

We sell Brand New University Textbooks to students at very affordable prices. All orders are shipped by Trackable methods only and the tracking number is available within 48 hours of placing the order. We also offer free shipping to USA, Canada and Europe and lowest shipping charges in other countries. We have multiple warehouses to save on the transit time.

Visit Seller's Storefront

Seller's business information

SMASS Group LLC
1944 Loma Linda Dr, Irving, TX, 75063, U.S.A.

Sale & Shipping Terms

Terms of Sale

We sell Brand New Textbooks requied for studies in the Univesity. We have been in this business for the past 14 years and we know how to keep our customers happy and satisfies by providing them the required course material and the most affordable prices.

Shipping Terms

We ship all orders from our Multiple warehouses by Tracakble method only. We have tie up with Fedex, DHL, UPS and USPS for our logistics requirements. All tracking numbers are available within 48 hours of processing the order.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	5 to 10 business days	3 to 6 business days
First item	US$ 0.00	US$ 0.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.