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Essentials of Contemporary Advertising. 2nd ed. International edition

Arens, William F.; Schaefer, David H.; Weigold, Michael F.

18 ratings by Goodreads
ISBN 10: 0071270574 / ISBN 13: 9780071270571
Published by McGraw Hill, 2008
Used Condition: Fine Soft cover
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Large paperback in fine condition. 2nd edition. International edition. Bookseller Inventory # 700150

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Bibliographic Details

Title: Essentials of Contemporary Advertising. 2nd ...

Publisher: McGraw Hill

Publication Date: 2008

Binding: Soft cover

Book Condition:Fine

Edition: 2nd Edition

About this title

Synopsis:

"Essentials of Contemporary Advertising, 3/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's 'real life'. This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

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