Essentials of Contemporary Advertising (English)(Chinese Edition)

(MEI) A LUN SI (Arens W.F.) (MEI) XIE FU (Schaefer

Published by Dongbei University Press Pub. Date :2008-03-01, 2000

7811221594 / 9787811221596

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Language:English.Publisher: Dongbei University Press Pub. Date :2008-03-01. The book is the field of advertising one of the best-selling textbook. theoretical front. the typical case. professional informative. By integration of advertising. communications. marketing and other disciplines of the content. integrated marketing communication of ideas throughout the book. using a combination of theory and practice of the method described vividly in all aspects of Advertising. in which emerging dig.

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Title
Essentials of Contemporary Advertising (English)(Chinese Edition)
Author
(MEI) A LUN SI (Arens W.F.) (MEI) XIE FU (Schaefer
Publisher
Dongbei University Press Pub. Date :2008-03-01
Publication year
2000
Condition
New
Binding
paperback
ISBN 10
7811221594
ISBN 13
9787811221596

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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