Language:English.Publisher: Dongbei University Press Pub. Date :2008-03-01. The book is the field of advertising one of the best-selling textbook. theoretical front. the typical case. professional informative. By integration of advertising. communications. marketing and other disciplines of the content. integrated marketing communication of ideas throughout the book. using a combination of theory and practice of the method described vividly in all aspects of Advertising. in which emerging dig.

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Bibliographic Details

Title: Essentials of Contemporary Advertising (English)(Chinese Edition)
Publisher: Dongbei University Press Pub. Date :2008-03-01
Publication Date: 2000
ISBN 10: 7811221594
ISBN 13: 9787811221596
Binding: paperback
Condition: New

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Language:English,binding:No Binding,publisher:Dongbei University Press Pub. Date :2008-03-01, description:Publisher: Dongbei University Press Pub. Date :2008-03-01. The book is the field of advertising one of the best-selling textbook, theoretical front, the typical case, professional informative. By integration of advertising, communication...

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