Essentials Of Contemporary Advertising (Ie) (Pb 2007)

William F Arens

ISBN 10: 0071106278 / ISBN 13: 9780071106276

Published by Mcgraw Hill Professional, 2006

About this Item

Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.

Seller Inventory # ABBB-64035

Bibliographic Details

• Title: Essentials Of Contemporary Advertising (Ie) (Pb 2007)
• Publisher: Mcgraw Hill Professional
• Publication Date: 2006
• Language: English
• ISBN 10: 0071106278
• ISBN 13: 9780071106276
• Binding: Soft cover
• Edition: International Edition
• Condition: New

About this title

Synopsis

Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.