Title: Essentials of Contemporary Advertising. William F. Arens, David H. Schaefer
Publisher: McGraw-Hill Higher Education
Publication Date: 2008
Language: English
ISBN 10: 0071287574
ISBN 13: 9780071287579
Binding: Paperback
Edition: 2nd Edition
Condition: New

About this title

Synopsis

"Essentials of Contemporary Advertising, 2/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

About the Author

Michael F. Weigold is a professor of Advertising in the College of Journalism and Communications at the University of Florida.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Seller's business information

The Book Spot
MN, U.S.A.

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.

Shipping Terms

Orders usually ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or over sized, we may contact you to let you know extra shipping is required.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	29 to 30 business days	13 to 14 business days
First item	US$ 0.00	US$ 9.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment Methods

Check Money Order Cash PayPal Bank Draft

Add to Wants

Items related to Essentials of Contemporary Advertising. William F....

Essentials of Contemporary Advertising. William F. Arens, David H. Schaefer

Arens, William F.

New - Soft cover

About this Item

Bibliographic Details