The brief, practical texts in the Essentials of Qualitative Methods series introduce social science and psychology researchers to key approaches to capturing phenomena not easily measured quantitatively, offering exciting, nimble opportunities to gather in-depth qualitative data. In this book, Alexa Hepburn and Jonathan Potter provide an introduction to conversation analysis, a qualitative approach that examines the actions and interactions that take place in face-to-face conversations, phone calls, texts, and various forms of media. Conversation analysis details how people interact with one another, adjusting their behavior accordingly, and attentiveness to one another. Learning how to effectively communicate is particularly important to improving communication in fields such as couples counseling, health communication, parent effectiveness training, suicide hotlines, and more.  About the Essentials of Qualitative Methods book series: Even for experienced researchers, selecting and correctly applying the right method can be challenging. In this groundbreaking series, leading experts in qualitative methods provide clear, crisp, and comprehensive descriptions of their approach, including its methodological integrity, and its benefits and limitations. Each book includes numerous examples to enable readers to quickly and thoroughly grasp how to leverage these valuable methods.

About the Author

Alexa Hepburn, PhD, is the Research Professor of Communication at Rutgers University. Dr. Hepburn's research focuses on the use and development of conversation analytic methods, including the notation and analysis of emotional expression within social interaction; the interactional role of interrogatives such as tag questions; parents' strategies for managing their children's behavior; and the empirical grounding of these interests in everyday interaction. Her work highlights limitations in more traditional perspectives on emotion and influence, and supports applied work in professional client encounters, including medical consultations and helpline interactions. Dr. Hepburn also continues to develop and deliver training workshops to various practitioners.

Jonathan Potter, DPhil, is dean of the School of Communication and Information and Distinguished Professor of Communication at Rutgers University. Dr. Potter addresses fundamental issues of theory and method, and has made substantial research contributions in the area of language and racism, the operation of helplines, and the role of cognition in communication. His 1987 book, Discourse and Social Psychology: Beyond Attitudes and Behaviour, developed a new way of thinking about social psychology- highlighting the role of communication- and continues to be widely influential. His 1996 book on epistemics, Representing Reality: Discourse, Rhetoric and Social Construction has been heavily cited.

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