This fourth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

From the Back Cover

Concise, Contemporary, and Practical The ideal tool for the next generation of entrepreneurs!

A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

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New Sections on "Building a Business Plan," and "Putting the Business Plan to Work."
Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site.
A dedicated Web site at www.prenhall.com/zimmerer includes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources.

"About this title" may belong to another edition of this title.

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