Essentials of Marketing Analytics 1ED. This item is unavailable.
Language: English
Published by McGraw-Hill Education, 2021
- Softcover
- New
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.Romtrade Corp.
5-star seller
AbeBooks seller since April 17, 2013
Unavailable
Softcover
Condition: New
US$ 81.71
Item description from seller
This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Seller Inventory # ABBB-235559
- Title
- Essentials of Marketing Analytics 1ED
- Author
- Hair Jr., Joseph F.; Harrison, Dana E.; Ajjan, Haya
- Publisher
- McGraw-Hill Education
- Publication year
- 2021
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1260597741
- ISBN 13
- 9781260597745
The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story.
We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has literally brought about huge amounts of data to review, analyze and solve. Today’s undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask, but also the tools available to help answer them. Essentials of Marketing Analytics covers both, in a comprehensive, readable and flexible manner.
Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more. Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics 1e is the most comprehensive, current, adaptable product on the market!
We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has literally brought about huge amounts of data to review, analyze and solve. Today’s undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask, but also the tools available to help answer them. Essentials of Marketing Analytics covers both, in a comprehensive, readable and flexible manner.
Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more. Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics 1e is the most comprehensive, current, adaptable product on the market!
"Synopsis" may belong to another edition of this title.