Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: Essentials of Marketing Communications : Touchpoints, Sharing and Disruption
Publisher: Pearson Education, Limited
Publication Date: 2011
Language: English
ISBN 10: 0273738445
ISBN 13: 9780273738442
Binding: Soft cover
Condition: Good
Weight: 2.116 pounds

About this title

Synopsis

Essentials of Marketing Communicationsoffers a concise and student-friendly introduction to the principles and theories of marketing communications

About the Author

Chris Fill is the founder and Managing Director of Fillassociates ( www.fillassociates.co.uk ). The company develops learning materials related to marketing and corporate communications, provides training, evaluation and consultancy for organisations wishing to manage their marketing communications and corporate reputation. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at several European Business Schools and a Fellow of The Chartered Institute of Marketing where he is the Senior Examiner responsible for the Professional Postgraduate Diploma module, Managing Corporate Reputation.

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