Essentials of Marketing Research ISE (Paperback)
Language: English
Published by McGraw-Hill Education, OH, 2023
- Softcover
- New
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
AbeBooks seller since June 22, 2007
Condition: New
US$ 158.85
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Add to basketItem description from seller
Paperback. Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect and SmartBook 2.0. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Seller Inventory # 9781266261503
- Title
- Essentials of Marketing Research ISE (Paperback)
- Author
- Joseph Hair
- Publisher
- McGraw-Hill Education, OH
- Publication year
- 2023
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1266261508
- ISBN 13
- 9781266261503
"Synopsis" may belong to another edition of this title.
AussieBookSeller
Truganina, VIC, Australia
AbeBooks seller since June 22, 2007
Shipping rates from Australia to U.S.A.
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| First item | US$ 37.00 | US$ 44.00 |
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The Nile Group Pty Ltd
42 Apex Drive
Truganina, VIC Australia 3029
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