Essentials of Marketing Research ISE (Paperback)

Joseph Hair

ISBN 10: 1266261508 / ISBN 13: 9781266261503

Published by McGraw-Hill Education, OH, 2023

About this Item

Paperback. Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect and SmartBook 2.0. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9781266261503

Bibliographic Details

• Title: Essentials of Marketing Research ISE (Paperback)
• Publisher: McGraw-Hill Education, OH
• Publication Date: 2023
• Language: English
• ISBN 10: 1266261508
• ISBN 13: 9781266261503
• Binding: Paperback
• Condition: new

About this title

Synopsis

ISBN: 9781266261503EAN international edition of Essentials of Marketing Research 6th Edition By Joseph F. Hair, David J. Ortinau, Dana E. Harrison*****Student textbook only. No Connect Access Code included*******Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included.