Essentials of Marketing Research
Language: English
Published by Wiley, 2001
- Hardcover
- Used
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: second ] Publisher: Wiley Pub Date: 11/16/2001 Binding: Hardcover Pages: 553 second edition.
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- Title
- Essentials of Marketing Research
- Author
- V. Kumar, David A. Aaker, George S. Day
- Publisher
- Wiley
- Publication year
- 2001
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 047141235X
- ISBN 13
- 9780471412359
- Edition
- 2nd Edition
Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.
"Synopsis" may belong to another edition of this title.
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